Surfing the tides of social media, the watchmakers Daniel Wellington has no doubt made a name for themselves. Chances are, you have already heard of them and know their products, because of their broader marketing strategy. The watches themselves look fantastic and are also quite affordable. But are they really worth buying? To answer this question, we bring you this Daniel Wellington watches review. We will approach the brand by critically assessing each product and also look at the different aspects of the brand itself.
By the end of the article, you should have a proper idea of the company and decide whether you want one for yourself. So, without further delay, let us dive into it.
What Makes the Brand So Unique?
Daniel Wellington brand is a relative newcomer to the industry but has gained massive popularity and wide success. It has adapted to the modern world and aimed to target young people through social media marketing.
Their primary focus was towards Instagram, garnering the attention of several million. Where other watch brands will spend millions on advertising their product, Daniel Wellington took a different approach.
Their hashtag, #danielwellington, when used on Instagram, will redirect you to a page showing their massive number of users posting wrist shots of the products. It goes to show you the popularity and reach of the company in the online world
Their marketing strategy allowed them to reach the mass without spending any money on advertisements. This achievement allowed them to focus on what matters the most, the product. They identified that in this generation of social media, the mass is the main source of advertisement.
However, they did hire professional models to fuel social media hype further and create brand value. They also reached out to Instagram influencers and celebrities and endorsed them to promote the brand. But most of the popularity that is gathered by the brand came from regular people sharing their own pictures of the watch.
The sheer number of beautiful watches that Daniel Wellington has in their collection is enough to overwhelm any buyers.
To help shift through them easily, here are our top five selection of watches. Our Daniel Wellington watches review should help you find the right product with relative ease.
Daniel Wellington Classic Cambridge Watch, 40mm
If you are one for trying new watches, Daniel Wellington Cambridge might be just what you are looking for. It is a relatively affordable model that is colorful and yet surprisingly elegant on the wrist.
The subtle nature of the watch is appreciated by any watch user. A perfect watch for every occasion, this timepiece is one that you cannot ignore. The watch comes in a rounded 40 mm rose-gold case that is made from stainless steel.
Structurally, this unit is durable, and the construction is well-made. A sapphire mineral coated window prevents scratches and dents, protecting the integrity of the device.
Additionally, the watch sits snugly on the wrist with a thickness of only 7 mm. This low-profile thickness makes the watch comfortable to wear. As for the function itself, the watch features two simple hand-dials rotating across a white face. Accented points around the face serve as the hour markers on the unit.
Boasting a beautiful red, white, and blue colored NATO strap, this timepiece is labeled initially as a dress watch. However, do not let the tag fool you. This unit goes well with anything from jeans and jackets to suits and pants. The provided strap is made of nylon and comes with a width of 20 mm.
This beautifully crafted watch follows the movement of Japanese Miyota Quartz, making it highly accurate. A single crown at the side of the watch helps adjust the time when needed.
With a water resistance feature of up to 30 meters, there is not much you can find lacking in the unit. Show off the patriot inside you with this fantastic watch.
- Beautiful and interesting strap design
- A simple and minimalistic look
- A watch for every occasion
- Accurate timekeeping
- Does not come with a second-hand
Daniel Wellington Classic Canterbury Watch, 36mm
Another selection from the DW classic series, the Canterbury, is everything that you want a regular use watch to be. It is stylish, sleek, comfortable, and, most importantly, keeps time perfectly. The company figured out what people want from their watches and put that into action in the classic series.
The case of the watch comes in a rose-gold stainless steel case with a diameter of only 36 mm. It makes for a small-sized watch that makes a powerful statement.
This timepiece also comes coated with mineral crystal to enhance its durability and prevent any unwanted damage. You do not have to worry about accidentally scratching off the finish in the watch.
This is a very compact watch with a thickness of only 6 mm. Because of the smaller appearance of the watch, it is highly popular among women. However, it is a unisex watch and will also look appealing in the hand of a man.
It features a minute hand and an hour hand. Inside the watch face, you will find gold accents to show the hour markers and smaller black accents that work as minute markers.
The unit comes with a multi-colored nylon strap that is both beautiful and comfortable to wear. This watch has a reputation for being super-lightweight. You will most likely forget you were wearing a watch when using this device. The accompanying strap has a thickness of a mere 18 mm.
Following the precise Japanese Miyota Quartz movement, you can rely on the device for accurate timekeeping. With a water resistance of 30 meters, you can expect the watch to accompany you in almost every situation reliably. You do not need to worry about the watch breaking on you anytime soon.
- Multicolored nylon strap
- Lightweight watch
- Compact shape and size
- The smaller size may not look good on bigger wrists.
Daniel Wellington Classic Petite Japanese-Quartz Watch
If you are one with small wrists and can seem to find a nice-looking dress watch that fits, you can rely on DW to set you up. The Classic Petite Melrose by Daniel Wellington comes in a super small format featuring all the functions and elegance you might want out of your dress watch.
This classy timepiece comes in a minuscule 28 mm diameter case that goes perfectly on small wrists. The mineral coating on the glass window prevents corrosion or accidental scratches allowing your mind to rest easy. The rose-gold theme of the watch goes perfectly with any special occasion.
With a thickness of 6 mm, you can be sure that the watch will not add any weight to your wrist. The all-white face features two simple hand dials that serve as the hour and minute hands. Additionally, the watch interior has 12 sword markings to show the hour of the day. This watch is one for the minimalists, as all dress watches should be.
With a steel bracelet that follows the gold theme of the unit, you can be sure that this watch will be a conversation starter. The band comes with a thickness of 12 mm and incorporates a hook buckle system. It is a very comfortable dress watch that will sit snugly on your wrist throughout the day without your notice.
Following the highly accurate Miyota Quartz movement, the timekeeping function of the watch is quite precise. The water-resistance in the unit is up to 30 meters. The timepiece does its job perfectly, which is to give a statement about your sense of style and fashion.
- Small form-factor
- Elegant rose-gold theme
- Perfect as a dressier watch
- Reasonable price
- Band length too short
Daniel Wellington Petite Melrose Watch, 32mm
Nearing the end of our list, we have the excellent Petite Melrose. This classy and elegant dress watch is the right candidate to elevate your style and confidence subtly without being too bold. If there is a special occasion coming up, this is the watch that you should go for.
With a stainless-steel case of 32 mm diameter, this timepiece comes with a fixed, rose-gold bezel. The black watch face adds a splash of attitude to the existing elegance to give your confidence the exact boost you would want from a dress accessory.
With the stylish DW logo imprinted below the 12-hour mark, you have your style covered. The thickness of the unit is only 6 mm, which allows it to be lightweight and comfortable on the wrist.
It comes with only two dials that show the hour and minute inside the watch face. With 12 sword markings around the interior, you can tell the time of the day without any problem.
It comes with a steel bracelet following the rose-gold theme of the device. The bracelet is adjustable between 5.9 to 8-inch length and comes with a width of 14 mm. It features a hook closure buckle system that is easy to operate and fast to deploy.
Elegant dress watches such as this one is hard to come by without spending premium bucks. The affordable nature of this elegant timepiece is what makes it a worthy contender in the watch industry.
- Simple and minimalistic design
- Adjustable band system
- The blackface can sometimes make it hard to tell time
Daniel Wellington Classic St Mawes Watch, 36mm
The final entry in our list is another watch from the classic collection, and that too for a good reason. The St Mawes from Daniel Wellington comes with a fantastic design that is extremely popular with regular watch wearers. Additionally, this watch is the only one on our list that features a leather band.
Featuring a stainless-steel, rose-gold case of 36 mm diameter, this watch is a keeper to any avid watch lover. The dark and broody style that this watch gives off is mysteriously appealing and will go well with any personality. You can expect to turn a few heads walking down the street wearing this watch.
The thickness of the case is only 6 mm, which is convenient as you would be wearing the watch throughout the day. The blackface of the watch comes with a no-nonsense design featuring only an hour and a minute hand. Around the interior of the watch, you will find markers for hours and minutes using pointed sword markings.
The best feature of the watch is its band quality. It comes with a genuine Italian leather strap that feels very comfortable on the wrist. Furthermore, the strap adds to the durability of this beautiful timepiece.
The watch, as all DW watches, follows the Miyota quartz movement. With a sapphire mineral coating on the dial, you can stop worrying about scratches or corrosions in the unit. Furthermore, it is water-resistant up to 30 meters.
- Stylish design
- Durable construction
- Genuine leather band
- Affordable quality
- Could use a second-hand
Daniel Wellington Watches | Are They Worth Buying?
Whether a watch is buying or not depends entirely on you and your taste. Yes, DW watches have a great social media presence, but to watch critics, they do not stand on very great terms. Some people go as far as to claim that they are not a real watch brand.
Yet people are buying the products, and they are thriving in the industry. For a newcomer, they have strong followers and consumers. Let us take a look at what makes them worth your penny.
Fashionable and Trendy
For a person who likes to stay updated with the latest fashion, this watch brand is the perfect companion. Many celebrities and Instagram models wear DW watches, and you will feel like a part of the global trend. Posting wrist shots of your watch will also make you feel included in the worldwide community because of their media presence.
The watches look fantastic and go well with all your cool outfits. It is a simple brand that maintains all the elegant features that you would expect from a quality watchmaker. Whether you want a casual watch or a timepiece for formal occasions, Daniel Wellington has something worthy to offer you.
If you are a minimalist who does not worry about the features all that much, then Daniel Wellington will be right up your alley. The simple design of the watches, along with decent construction quality, is aimed for people who want a watch with excellent looks and practical use for every occasion.
The Daniel Wellington watches are lightweight and well-made. They do not come with overwhelming features and try to keep things simple and straightforward. The idea of the watch is to give you a way to check the time without whipping out your smartphone every few minutes. It does that job with style and finesse.
For A Beginner Watch Collector
To a seasoned collector, Daniel Wellington would be a big NO. However, to someone who is just starting out, the budget is a massive issue. A beginner watch collector often will not have enough budget to afford expensive watches with intricate mechanical movements.
Granted, Daniel Wellington watches feature quartz movement instead of mechanical, but the features and quality of the watch make it worth collecting. It can add value to a collector and help give him someplace to get started. It is not a luxury brand and also quite affordable for anyone to buy it.
Frequently Asked Questions (FAQs)
Ques: Where is Daniel Wellington watches made?
Ans: The headquarters of the brand is located in Central Stockholm, Sweden. All the watches are designed there using the Japanese Miyota quartz movement.
Ques: Is Daniel Wellington a good brand?
Ans: There is a mixed debate on whether Daniel wellington is a good brand or not. End of the day, it depends on the user and his experience. So, if you are happy with your product, then it is a good brand.
Ques: Is Daniel Wellington a Luxury brand?
Ans: No, DW watches are not a luxury brand. On the contrary, they are an affordable mid-range watch brand that almost anyone can buy.
Ques: What is the water resistance rating in Daniel Wellington watches?
Ans: Usually, DW watches come with a water-resistance rating of 3 atm. What that means is that the watch will be fine in rain or splashes but should never be exposed to water deliberately.
Ques: Are Daniel Wellington watches Unisex?
Ans: The fascinating thing about these watches is that they come in a unisex design that goes well in any occasion. You will never feel out of place wearing any DW watch regardless of your gender or event.
A watch is an invaluable accessory to a regular user. As such, it is important to the wearer that the watch he buys is of good quality and fantastic design. Daniel Wellington aims to provide the perfect experience to the consumers bridging the gap between price and premium look.
We hope that this Daniel Wellington watches review was informative to you. Hopefully, after reading this extensive guide, you will be able to find the perfect watch to suit your needs.